
If pursued effectively, the more citizens and communities understand the process, your goals and intended outcomes, the information they need to make an informed decision, the perspectives of each other, and their role(s) and stake in the process and issue, the more trust your engagement efforts will engender and be able to build from in the long-run. This includes before, throughout, and following your formal engagement efforts. Each of these can be enhanced - or conversely undermined - in a number of implicit and explicit ways. Several key imperatives are found throughout the substantial trust literature.
#Trust me program drivers#
Several drivers contribute to this decline in trust - many of which highlight issues that an effective engagement process should be designed to anticipate and/or address. As has been widely documented, this poses serious challenges to those of us seeking to engage communities in an effective discussion, decision-making and participation processes. The challenge of course is that we have entered an era of declining trust (though to varying degrees) in government and institutions of all types and across most nations. While there are a number of keys to building trust within any group, it's important to realize that this ethos should permeate every aspect of your engagement program.
